AI Insights · Timothy · April 2023
Top 5 Educational Games on iOS in the UK: Q1 2023
Reviewing the performance of the top 5 educational games on iOS in the UK for Q1 2023, including trends in downloads, revenue, and active users.
The first quarter of 2023 saw notable activity in the educational games category on iOS in the United Kingdom. Here's a breakdown of how the top five apps performed during this period, based on data from Sensor Tower.
Lingokids - Play and Learn from Monkimun Inc. experienced a steady increase in weekly revenue, peaking at approximately $18.9K in the final week of February. Weekly downloads showed an upward trend mid-quarter, reaching 6.6K in the week of March 6, while weekly active users saw a significant rise from 7.1K to 11K throughout the quarter.
CBeebies Little Learners from BBC Media Applications Technologies Limited maintained consistent weekly download numbers, peaking at 4.5K in mid-January. Weekly active users also remained strong, fluctuating around 15K to 16K, with a slight increase to 15.2K by the end of March.
MindPal - Brain Training Games by Elektron Labs Inc. saw a steady weekly revenue, averaging around $3.5K to $4.2K. Downloads increased significantly towards the end of the quarter, reaching up to 6.8K in the week of March 27. Active users grew impressively from 22K at the beginning of the quarter to over 32K by the end.
Kiddopia - Kids Learning Games from Kiddopia, Inc. maintained strong weekly revenue, peaking at approximately $20.7K in late February. Download numbers were relatively stable, with minor fluctuations, and active users showed a slight decline from 61K to 51K over the quarter.
Numberblocks: World by Blue-Zoo saw moderate weekly revenue, peaking at around $2.1K in early March. Downloads experienced a peak of 4.8K in mid-February, and active users grew from 5.5K to 8.3K during the same period, before stabilizing at around 6.1K by the end of March.
For more detailed insights and data, visit Sensor Tower.